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Friday, 03 October 2008

LEE NATIONAL DENIM DAY


Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 12 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible. It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the largest single-day fundraisers nationwide for breast cancer. In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple—by convincing enough people to take one small step, together they could reach an incredible goal. The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become one of the most captivating social action campaigns in the country. Since its first year, Lee National Denim Day has raised more than $70 million for the fight against breast cancer and unites nearly one million supporters nationwide each year. I would LOVE a future WITHOUT breast cancer...DON'T YOU?

2 comments:

  1. i think this is cool, it works well in colleges since everyone wears jeans

    ReplyDelete
  2. My job used to participate in Lee Denim Day, but then we went to a causual dress code, so it didn't go over so well after that so we don't do it any more.

    Thanks for this post man. I have lost 2 aunts and a grandmother to Breast Cancer, and I'm always supporting the efforts to find a cure.

    ReplyDelete

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